Beagans 1806 | The Spirit
In the spring of 2020, Beagans 1806 canned cocktails found themselves uniquely positioned to capitalize on a massive shift to ready-to-drink alcohol. They tasked KuenyPearson with crafting a short film communicating that their product recreates the craft cocktail experience at home.
Messaging the Moment
Fueled by stay-at-home orders, people found themselves wanting the experience of a premium, craft cocktail without the mixologist. We crafted a brand message that was timeless to Beagans 1806's positioning while also functioning as an ode to the now.