Beagans 1806 | The Spirit

Beagans 1806 canned cocktails approached KuenyPearson to craft a short brand film to use across their channels. At the time, ready-to-drink alcoholic beverages were skyrocketing in popularity. We crafted a script and corresponding creative direction, then produce this short film and accompanying assets.

In the spring of 2020, Beagans 1806 canned cocktails found themselves uniquely positioned to capitalize on a massive shift to ready-to-drink alcohol. They tasked KuenyPearson with crafting a short film communicating that their product recreates the craft cocktail experience at home.

Messaging the Moment

Fueled by stay-at-home orders, people found themselves wanting the experience of a premium, craft cocktail without the mixologist. We crafted a brand message that was timeless to Beagans 1806's positioning while also functioning as an ode to the now.

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